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Let’s go Deeper

No agency is an island. So we went out there. We stopped and stared. We listened and learned. We shaped opinions. We’ll keep on putting things in perspective: this is where we share what we’ve discovered.

  • Articles

AI and Software Engineering

AI Destroys Software Engineering

"When I look back at my time as a junior software developer, I enjoyed the freedom of being allowed to make mistakes. Nowadays, I would call this a luxury we have to fight for." - says Marc Emmanuel about the impact AI has on the Software Engineering craft.
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Marc Emmanuel Craft Master Software Development
  • Articles
  • Digitalisation

VI Digitalisation Guide

Five Steps towards Successful Digitalisation

Virtual Identity has developed a digitalisation guide to help SMEs successfully master the challenges that come with digitalisation and take advantage of the opportunities offered by it.
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Johannes Kleiber Director Software Development
  • Articles

Coding at VI

Should Legacy Code be Kept Alive?

Legacy code has a negative reputation. Rightly so? The question arises whether legacy code should be renewed in general, or whether it is worth keeping.
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Marc Emmanuel Craft Master Software Development
  • Articles
  • Sustainable Marketing

From Usage to Experience

Why I Feel Affection for Mobility Experiences

Michael Schmidt shares his thoughts about the feeling that will bring us all to the therapist anyway: why do we care about machines?
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Sustainable Marketing

Change vs. Crisis

Picking Words in Marketing & Communications 

Language is one of the most effective tools in communication. Are marketers aware of that in communicating the climate crisis?
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Sustainable Marketing

The New York Times has been pondering this question a decade ago with unconclusive results:

What Can you Believe in Green Marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Decision Making

Guest commentary on horizont.at

Metaverse – What to Do there?

Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts.
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Leadership

Thoughts of an evolving leader

About Mentoring and Trust

There is no bigger approval as a leader than your employees coming to you for help and mentorship.
Read more on medium.com
Marc Emmanuel Craft Master Software Development